Episode Summary In this episode we discuss: • An Innovative Way to Retain Top Talent How can organizations bring a future-focused, innovative mindset to their recruiting and retention efforts? One answer may be using a new ideation technique created to invent "jobs that don't yet exist." • Election Campaigns & B2B Marketers What can B2B marketers learn from election campaigns? By examining both successes and failures in political marketing, we'll uncover actionable insights that can transform how companies engage with their markets. • "Winning Isn’t for Everyone…" Does Nike’s ad for the Olympics, "Winning Isn’t For Everyone… Am I a Bad Person?" foster an internal culture where winning is defined as “lack of compassion, respect, empathy and an obsession with power”?
Episode Summary
In this episode we discuss:
• An Innovative Way to Retain Top Talent
How can organizations bring a future-focused, innovative mindset to their recruiting and retention efforts? One answer may be using a new ideation technique created to invent "jobs that don't yet exist."
• Election Campaigns & B2B Marketers
What can B2B marketers learn from election campaigns? By examining both successes and failures in political marketing, we'll uncover actionable insights that can transform how companies engage with their markets.
• "Winning Isn’t for Everyone…"
Does Nike’s ad for the Olympics, "Winning Isn’t For Everyone… Am I a Bad Person?" foster an internal culture where winning is defined as “lack of compassion, respect, empathy and an obsession with power”?